UX/UI
VMware Cloud
- Role
Lead designer
UX
UI
VMware were evolving their cloud offering. They needed to educate and drive leads from multiple audiences with varying levels of technical information - all in 6 weeks.
Finalist of the AC&E Awards in the category of Best UX and the AMY Awards in the category of Customer Acquisition.
RESULT
Users who know what they're looking for
Users who might know what they're looking for
Users who don't know what they're looking for
We created 3 Behavioural personas
2460% increase in form completion rate
121% increase in Web MQL rate
34% increase in individual product form completion rate
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