UI

Wild Turkey

  1. Role

    UX
    UI

Wild Turkey is wild by name and wild by nature. Our task was to reconnect more Australians with the wilderness and build their brand community.
The Turkey Hunt website served up photos of incredible, untrodden spots around Australia, and challenged people to pinpoint their locations on a map.

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RESULT

We supplied itineraries, camping tips, limited edition Wild Turkey bottles and prizes that enhanced time spent outdoors.
New landscapes were released on social platforms fortnightly, with SEM and emails driving traffic to the website.
Recognise this spot?
13% contribution to an increase in trial
75% website conversion rate
33% increase in subscribers in only 6 weeks
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Product Designer – Sydney AU

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